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Own brands & private label for U.S. retail

Superfoods, jams, honey
and pantry staples
— built
for your shelf.

We develop products U.S. shoppers already buy, with a better product, pack or
price. Available as our brands, your private label or an exclusive program.

15

years selling to U.S. retail, since 2011

15,000+

points of sale

4

retail channels: off-price · value · mass · regional grocery

PLMA

member, Private Label Manufacturers Association

How OMG works

From opportunity to shelf, with one team accountable.

Factories make products. Importers move them. We do the part in between that
decides whether a product sells.

01

Spot

We look for categories shoppers already buy where there’s still room for a better product, pack or price.

02

Develop

We match the right producer, then engineer formula, packaging and price together for strong value on shelf.

03

Choose the route

The same product can reach you as an OMG brand, your private label or an exclusive program.

04

Deliver

Our Los Angeles team coordinates compliance, labeling, import and logistics, through to your DC.

We produce select products ourselves and partner with specialized manufacturers and co-packers for the rest, so each product is made where it’s made best.

Categories

Known categories.
Fresh propositions.

Focused categories, each available as private label or under our brands, with
account-exclusive programs on request.

Superfood Powders
& Functional Blends

Organic single-ingredient powders and adaptogen, mushroom and greens blends at price points mainstream shoppers will try.

Functional Coffee & Instant Beverages

Mushroom coffee, instant matcha lattes and golden milk: functional upgrades that live in the coffee aisle.

Jams, Fruit Spreads & Preserves

Artisan-looking jams and marmalades with clean ingredient lists, priced for everyday shelves.

Honey & Infused Honey

Organic, raw and infused honeys, including Patagonian origin, in glass and squeeze formats.

Seeds, Grains & Flours

Organic oats, chia, flax and seed blends: the staples behind everyday healthy eating.

NEW PROGRAM

Canned Foods

We source products from the source of the raw materials for value and grocery programs.

NEW PROGRAM

Fruit Purée & Smoothie Pouches

We source products from the source of the raw materials for value and grocery programs.

Drag or use the arrows

Ways to work with us

One product.
Three ways
onto your shelf.

Start with a finished OMG brand, develop your own
private label, or build something only for your account.

01

OMG Brands

Ready to sell

Finished brands with retail-ready packaging, so you can add a proven product without a development cycle.

  • Retail-ready packaging
  • Proven sell-through
  • Superfoods
  • Jams & honey
02

Your private label

Your specs and price

Developed to your specs, brand standards and target retail price. We handle sourcing, development, compliance and import.

  • Your brand
  • Target retail price
  • FDA labeling
  • Delivered to your DC
03

Exclusive programs

One account only

A brand, formula or pack built only for your account, with concepts and renders before you commit.

  • Account exclusive
  • Concepts & renders
  • Custom formula

OUR BRANDS

Brands we’ve built

Each started as a retail opportunity. Together they show what we do for buyers: find
the product, develop it, package it and get it on shelf.

Simply Super

Organic single-ingredient superfoods, and fruit pouches.

Let’s Superfood

Organic and conventional single-ingredient superfoods, grains and seeds.

OMG Superfoods

Superfood blends and functional instant coffee.

Ancestral Roots

Organic superfoods, grains, seeds and honey.

Marmabelle

Fruit-forward and no-added sugar, fruit spreads and jams with bold, modern labels.

L’Atelier des Fruits

Artisan-style preserves with illustrated, giftable labels.

Why OMG

Why buyers work with OMG instead of going factory-direct

Retail judgment, not a factory catalog

Fifteen years of selling to U.S. buyers tells us which categories, price points and packs move. A factory sells what it makes. We start from what your shelf needs.

Product, pack and price, engineered together

We design the formula, packaging and price point as one decision, so the product earns its facing at your target retail.

See it before you commit

Packaging concepts and renders come early, so you can evaluate the product before you place an order. [Typical turnaround: __ days]

One accountable U.S. team

Supplier vetting, compliance, labeling, import and delivery are all coordinated from Los Angeles. One contact from origin to your DC.

Where we sell

Proof on the shelf

Early to moringa, ashwagandha and functional superfood blends [confirm], and now at
15,000+ points of sale across national and regional retail.

For producers: a U.S. partner that
builds programs, not one-off orders

We partner with certified manufacturers who want long-term U.S. retail programs. We bring market knowledge, brand and packaging development, U.S. compliance and 15 years of retail relationships.

LET’S TALK