Own brands & private label for U.S. retail
We develop products U.S. shoppers already buy, with a better product, pack or
price. Available as our brands, your private label or an exclusive program.
15
years selling to U.S. retail, since 2011
15,000+
points of sale
4
retail channels: off-price · value · mass · regional grocery
PLMA
member, Private Label Manufacturers Association
How OMG works
Factories make products. Importers move them. We do the part in between that
decides whether a product sells.
01
We look for categories shoppers already buy where there’s still room for a better product, pack or price.
02
We match the right producer, then engineer formula, packaging and price together for strong value on shelf.
03
The same product can reach you as an OMG brand, your private label or an exclusive program.
04
Our Los Angeles team coordinates compliance, labeling, import and logistics, through to your DC.
We produce select products ourselves and partner with specialized manufacturers and co-packers for the rest, so each product is made where it’s made best.
Categories
Focused categories, each available as private label or under our brands, with
account-exclusive programs on request.
Drag or use the arrows
Ways to work with us
Start with a finished OMG brand, develop your own
private label, or build something only for your account.
Finished brands with retail-ready packaging, so you can add a proven product without a development cycle.
Developed to your specs, brand standards and target retail price. We handle sourcing, development, compliance and import.
A brand, formula or pack built only for your account, with concepts and renders before you commit.
OUR BRANDS
Each started as a retail opportunity. Together they show what we do for buyers: find
the product, develop it, package it and get it on shelf.
Organic single-ingredient superfoods, and fruit pouches.
Organic and conventional single-ingredient superfoods, grains and seeds.
Superfood blends and functional instant coffee.
Organic superfoods, grains, seeds and honey.
Fruit-forward and no-added sugar, fruit spreads and jams with bold, modern labels.
Artisan-style preserves with illustrated, giftable labels.
Why OMG
Fifteen years of selling to U.S. buyers tells us which categories, price points and packs move. A factory sells what it makes. We start from what your shelf needs.
We design the formula, packaging and price point as one decision, so the product earns its facing at your target retail.
Packaging concepts and renders come early, so you can evaluate the product before you place an order. [Typical turnaround: __ days]
Supplier vetting, compliance, labeling, import and delivery are all coordinated from Los Angeles. One contact from origin to your DC.
Where we sell
Early to moringa, ashwagandha and functional superfood blends [confirm], and now at
15,000+ points of sale across national and regional retail.
We partner with certified manufacturers who want long-term U.S. retail programs. We bring market knowledge, brand and packaging development, U.S. compliance and 15 years of retail relationships.
LET’S TALK
Tell us the category, the program and the timing. We reply
within [one business day].
Prefer email? [sales@omgfoodcompany.com]
CONTACT SHORTCODE HERE
ABOUT US
We started in 2011 importing a single superfood. Today we develop own brands and
private-label programs across focused food categories for U.S. retailers. A good product
isn’t enough: it needs the right price, pack, partner and route to shelf.
OUR STORY
Started in Los Angeles, importing maqui berry from Chile.
LEARNED
The full cycle of bringing a product to U.S. retail: finding the producer, meeting U.S. standards, earning shelf space.
Built our own superfood brands and moved early on moringa, ashwagandha and functional blends [confirm].
LEARNED
How to spot a trend while there’s still room to stand out.
Expanded across off-price, value, mass and regional grocery, and into private label.
LEARNED
Every retail channel buys differently.
Focused on proven categories: superfoods, functional coffee, jams, honey and pantry staples.
LEARNED
Focus beats breadth. We do fewer categories, better.
WHAT WE LEARNED
WHAT WE LEARNED
WHAT IT MEANS FOR YOU
We develop the product, price and pack for your channel, not one version for everyone.
We move on trends with sourcing and compliance already in place.
We choose the right producer for each product instead of selling one factory’s catalog.
We engineer the product, packaging and price together.
HOW WE WORK TODAY
Our Los Angeles team selects the opportunity, develops the
product and packaging, manages compliance and import, and
works directly with retail buyers. We produce select products
ourselves and partner with specialized manufacturers and co-
packers for the rest. One team, accountable from origin to your
distribution center.
01
Categories shoppers already buy, with room for a better product, pack or price.
02
Right producer; formula, packaging and price engineered together.
03
OMG brand, your private label or an exclusive program.
04
Compliance, labeling, import and logistics through to your DC.
WHAT WE ARE, AND WHAT WE AREN’T
We develop the products we sell, under our brands or yours.
We don’t just buy and resell. We design the product, pack and price.
We produce select products ourselves and partner with specialized manufacturers for the rest.
We focus on a small set of shelf-stable categories where we can offer something better.
PRIVATE LABEL > HOW IT WORKS
Most private-label suppliers start with their catalog. We start with your program. Here’s what to expect, from the first conversation to product on your shelf.
You share your category, target retail price, volumes, timing and required certifications.
Typical timeline: [X–Y weeks from approval to delivery, depending on category and
packaging — confirm]
WHERE WE TAKE COMPLEXITY OFF YOUR PLATE
WHAT WE NEED TO QUOTE
Send these with your brief and we come back
with options, pricing and timing.
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03
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PACKAGING FORMATS
The fastest launch with the lowest minimums. Foil-lined for shelf life.
Full brand impact on shelf. Minimum 5,000 units [verify].
A premium look for powders, blends and instant coffee.
Preserves and honey.
Canned and pasta programs [confirm].
FAQ
Low minimums on products in our regular inventory. Custom programs are quoted per project. [verify]
[X–Y weeks from approval to delivery, depending on category and packaging — confirm]
[Answer — confirm]
USDA Organic, Non-GMO, Kosher and Gluten-Free, depending on the product [verify per product].
[Answer — confirm]
[Answer — confirm]
[Answer — confirm]
Our original line of superfood blends and functional coffee.
The look and feel of an artisan preserve at an accessible price.
Shoppers who want a specialty-store jam, for the table or as a gift, without the specialty price.
[Flavors — confirm]
Jams, Fruit Spreads & Preserves
Premium presentation engineered to an everyday price point.
Single-ingredient superfoods, made simple.
The look and feel of an artisan preserve at an accessible price.
Shoppers who want a specialty-store jam, for the table or as a gift, without the specialty price.
[Flavors — confirm]
Jams, Fruit Spreads & Preserves
Premium presentation engineered to an everyday price point.
Superfoods for every shopper.
The look and feel of an artisan preserve at an accessible price.
Shoppers who want a specialty-store jam, for the table or as a gift, without the specialty price.
[Flavors — confirm]
Jams, Fruit Spreads & Preserves
Premium presentation engineered to an everyday price point.
“Ancestral wisdom for modern needs.” [confirm tagline]
The look and feel of an artisan preserve at an accessible price.
Shoppers who want a specialty-store jam, for the table or as a gift, without the specialty price.
[Flavors — confirm]
Jams, Fruit Spreads & Preserves
Premium presentation engineered to an everyday price point.
Fruit-forward preserves with bold, modern labels.
The look and feel of an artisan preserve at an accessible price.
Shoppers who want a specialty-store jam, for the table or as a gift, without the specialty price.
[Flavors — confirm]
Jams, Fruit Spreads & Preserves
Premium presentation engineered to an everyday price point.
Artisan-style preserves with illustrated, giftable labels.
The look and feel of an artisan preserve at an accessible price.
Shoppers who want a specialty-store jam, for the table or as a gift, without the specialty price.
[Flavors — confirm]
Jams, Fruit Spreads & Preserves
Premium presentation engineered to an everyday price point.
PARTNER WITH US
We partner with producers who make great products and want long-term U.S. retail
programs, not one-off orders.
WHAT WE BRING
We know which products, price points and packs U.S. buyers are looking for, and which they aren’t.
We create the OMG brand or the retailer’s private-label program, with renders before production.
FDA labeling, nutrition facts, allergen statements and import coordination, handled by our U.S. team.
Direct relationships with U.S. retail buyers, built over 15 years.
We’re not a broker. We develop the product, build the brand or private-label program and
sell it to U.S. retailers, so your production earns long-term shelf space.
WHAT WE LOOK FOR
If this sounds like you, we’d like to hear from you.
CATEGORIES WE’RE BUILDING
We’re selective. We add producers where they strengthen a category we’re building.
HOW IT WORKS FOR PRODUCERS
01
Send us your category, certifications, capacity and current markets.
02
We review specs, certifications and pricing against our programs.
03
If there’s a fit, we request samples and develop the product, packaging and price with you.
04
We launch with a defined program and build from there.
THE PROBLEM WE SOLVE
OMG takes all of that on. You get one U.S. partner, one point of contact and a product built for your shelf.
WHY OMG FOR PRIVATE LABEL
Fifteen years in U.S. retail across off-price, value, mass and regional grocery. We decide the price point, pack and positioning your shelf needs before we choose a producer.
We produce select products ourselves and work with vetted, certified producers for the rest. Each product goes to the partner best suited to make it, not to one factory’s catalog.
We brought moringa, ashwagandha and functional superfood blends to mainstream shelves early [confirm]. We look for products shoppers are ready for while they can still stand out.
PRIVATE LABEL CATEGORIES
Every category is available as private label, and also under OMG brands.
Organic single-ingredient powders and adaptogen, mushroom and greens blends at price points mainstream shoppers will try.View category
Mushroom coffee, instant matcha lattes and golden milk: functional upgrades that live in the coffee aisle.
Artisan-looking jams and marmalades with clean ingredient lists, priced for everyday shelves.
Organic, raw and infused honeys, including Patagonian origin, in glass and squeeze formats.
Organic oats, chia, flax and seed blends: the staples behind everyday healthy eating.
NEW PROGRAM
A new program built on origin advantage, for value and grocery private label.
Durum wheat and specialty pasta for value and private-label programs.
FOOD SAFETY AND COMPLIANCE
Verified badges only. We publish this openly so your quality team can check it before the first call.
WAYS TO BUY
1
Your brand, your specs
2
Built only for your account
