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Our brands

Brands we’ve built to win on shelf

We build brands to win on shelf, with the right product, a pack that stands out and a price
that works for the retailer. Every brand below is available for retail programs, and many
can be adapted into an account-exclusive offer.

OMG Superfoods

Our original line of superfood blends and functional coffee.

Stands for

Everyday functional nutrition in simple, ready-to-use formats.

The opportunity

Shoppers wanted superfoods without buying and mixing five separate powders.

Products

Energy Boost blend, Brain Boost blend, spirulina, moringa, instant matcha latte, functional instant coffee [confirm current range].

Categories

Superfood Powders & Functional Blends · Functional Coffee & Instant Beverages

Shows about OMG

Blend formulation, and early trend calls that later became mainstream categories.

Simply Super

Single-ingredient superfoods, made simple.

Stands for

Clean, single-ingredient organic superfoods with a modern look.

The opportunity

Trend ingredients like matcha and moringa moving from specialty stores into mainstream aisles.

Products

Organic matcha, organic moringa [add the current range].

Categories

Superfood Powders & Functional Blends

Shows about OMG

Making trend ingredients approachable at mainstream price points.

Let’s Superfood

Superfoods for every shopper.

Stands for

Organic and conventional single-ingredient superfoods.

The opportunity

Popular ingredients like ashwagandha and spirulina, offered at more than one price point.

Products

Ashwagandha, spirulina [add the current range].

Categories

Superfood Powders & Functional Blends

Shows about OMG

Offering organic and conventional versions lets a buyer choose the price point their shopper needs.

Ancestral Roots

“Ancestral wisdom for modern needs.” [confirm tagline]

Stands for

Organic, time-tested ingredients (superfoods, grains, seeds and honey) for the modern pantry.

The opportunity

Shoppers looking for familiar, traditional ingredients rather than highly processed ones.

Products

Beet powder, mushroom blends, organic rolled oats, chia and seed blends, organic honey [confirm].

Categories

Superfoods · Seeds, Grains & Flours · Honey

Shows about OMG

One brand identity working across several categories and aisles.

Marmabelle

Fruit-forward preserves with bold, modern labels.

Stands for

Bright, fruit-first jams that stand out in a traditional-looking aisle.

The opportunity

Jam shelves full of look-alike packaging. A modern label wins attention at an everyday price.

Products

Apricot, fig, mixed berry, strawberry, orange marmalade [confirm].

Categories

Jams, Fruit Spreads & Preserves

Shows about OMG

Shelf impact through packaging design.

L’Atelier des Fruits

Artisan-style preserves with illustrated, giftable labels.

Stands for

The look and feel of an artisan preserve at an accessible price.

The opportunity

Shoppers who want a specialty-store jam, for the table or as a gift, without the specialty price.

Products

[Flavors — confirm]

Categories

Jams, Fruit Spreads & Preserves

Shows about OMG

Premium presentation engineered to an everyday price point.

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