Private Label › Functional Coffee & Instant Beverages

Functional coffee for the aisle shoppers visit every day

Mushroom coffee, energy blends, instant matcha lattes and golden milk: functional upgrades to a habit shoppers already have.

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Why buyers are adding this category

A category that earns its shelf space

Coffee is a daily habit, so repeat purchase is built in.

Functional coffee lets shoppers upgrade without changing their routine.

Instant formats fit value price points and keep a long shelf life.

It extends our superfood expertise into a new aisle: the same ingredients, a new occasion.

WHAT WE OFFER

Products we develop
in this category

01

Mushroom coffee

Instant coffee blended with mushrooms such as lion’s mane, chaga or reishi [confirm]

02

Energy and focus coffee

[Confirm range]

03

Instant lattes

Matcha latte, golden milk (turmeric latte) [confirm]

04

Other

[Superfood hot chocolate — confirm if active]

Formats, certifications and customization

Built to your spec

FORMATS

Canisters, stand-up pouches, [single-serve sticks — confirm]

CERTIFICATIONS

[USDA Organic, Non-GMO, Kosher — confirm per product]

CUSTOMIZATION

Flavor, mushroom/adaptogen blend, caffeine level, pack size, label design

WAYS TO BUY

Two ways to put
it on your shelf

1

Private label

Your brand, your specs

2

OMG brands

OMG Superfoods

3

Exclusive programs

Built only for your account

LET’S TALK

Want a functional coffee
line in your coffee aisle?

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