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PRIVATE LABEL > HOW IT WORKS

How private label works with OMG

Most private-label suppliers start with their catalog. We start with your program. Here’s what to expect, from the first conversation to product on your shelf.

Step 1 of 5

Brief

You share your category, target retail price, volumes, timing and required certifications.

YOU GETProduct recommendations based on what’s moving in the category.

Typical timeline: [X–Y weeks from approval to delivery, depending on category and
packaging — confirm]

WHERE WE TAKE COMPLEXITY OFF YOUR PLATE

Going direct vs. working with OMG

Going direct to a factory

  • Find and audit producers in several countries
  • Negotiate minimums and specs across languages and time zones
  • Own FDA labeling and import risk
  • Discover delays at the port
  • Settle for the factory’s standard product

Working with OMG

  • We bring vetted, certified producers
  • One U.S. team and one contact
  • We manage labeling and import [confirm FSVP role]
  • We track production and shipping, and flag issues early
  • We develop the product, pack and price around your shelf

WHAT WE NEED TO QUOTE

Six things we need
to send you a quote

Send these with your brief and we come back
with options, pricing and timing.

01

Category and products

02

Target retail price or target cost

03

Estimated volumes

04

Packaging preference

05

Required certifications

06

Launch timing

PACKAGING FORMATS

A format for every program

Stock stand-up pouch with custom label

The fastest launch with the lowest minimums. Foil-lined for shelf life.

Custom printed pouch

Full brand impact on shelf. Minimum 5,000 units [verify].

Tubes and canisters

A premium look for powders, blends and instant coffee.

Glass jars and squeeze bottles

Preserves and honey.

Cans, pasta bags and boxes

Canned and pasta programs [confirm].

FAQ

Frequently
asked questions

What are your minimums?

Low minimums on products in our regular inventory. Custom programs are quoted per project. [verify]

How long does it take?

[X–Y weeks from approval to delivery, depending on category and packaging — confirm]

Can you match an existing product?

[Answer — confirm]

Which certifications can you offer?

USDA Organic, Non-GMO, Kosher and Gluten-Free, depending on the product [verify per product].

Who owns the artwork and brand?

[Answer — confirm]

Do you provide samples?

[Answer — confirm]

Where do you deliver?

[Answer — confirm]

Let’s build your program

Ready to start? Send us your brief.

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